5 edition of Essentials of Marketing found in the catalog.
November 2002 by McGraw-Hill Companies .
Written in English
|The Physical Object|
|Number of Pages||29|
1. Marketing's Value to Consumers, Firms, and Society 2. Marketing Strategy Planning 3. Evaluating Opportunities in the Changing Market Environment 4. Focusing Marketing Strategy with Segmentation and Positioning 5. Final Consumers and Their Buying Behavior 6. Business and Organizational Customers and Their Buying Behavior 7. Get this from a library! Essentials of marketing research. [Joseph F Hair; David J Ortinau; Dana L Harrison] -- "First, in the last few years, data collection has migrated quickly to online approaches, and by represented more than 60 percent of all data collection methods. The movement to .
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The book combines the fundamentals of digital marketing with its application in various business environments. Students will learn how to leverage organic, paid and social traffic, as well as the benefits and drawbacks of digital marketing on various platforms.
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This is the table of contents for the book Online Marketing Essentials (v. For more details on it (including licensing), click here. For more information on the source of this book, or why it is.
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Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab. Perreault/Cannon Essentials of Marketing 16th Edition, By William Perreault, Jr. and Joseph Cannon and E. Jerome McCarthy. Zeithaml/Bitner/Gremler Services Marketing: Integrating Customer Focus Across the Firm 7th Edition, By Valarie Zeithaml and Mary Jo Bitner and Dwayne Gremler.
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