Last edited by Fem
Thursday, April 30, 2020 | History

5 edition of Essentials of Marketing found in the catalog.

Essentials of Marketing

A Global-Managerial Approach (Mcgraw-Hill/Irwin Series in Marketing)

by William D. Perreault

  • 56 Want to read
  • 26 Currently reading

Published by McGraw-Hill Companies .
Written in English

    Subjects:
  • Marketing,
  • Business & Economics,
  • Business / Economics / Finance,
  • Business/Economics,
  • Commerce,
  • Marketing - General

  • The Physical Object
    FormatHardcover
    Number of Pages29
    ID Numbers
    Open LibraryOL9963630M
    ISBN 100071198695
    ISBN 109780071198691
    OCLC/WorldCa50422996

    1. Marketing's Value to Consumers, Firms, and Society 2. Marketing Strategy Planning 3. Evaluating Opportunities in the Changing Market Environment 4. Focusing Marketing Strategy with Segmentation and Positioning 5. Final Consumers and Their Buying Behavior 6. Business and Organizational Customers and Their Buying Behavior 7. Get this from a library! Essentials of marketing research. [Joseph F Hair; David J Ortinau; Dana L Harrison] -- "First, in the last few years, data collection has migrated quickly to online approaches, and by represented more than 60 percent of all data collection methods. The movement to .


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Essentials of Marketing by William D. Perreault Download PDF EPUB FB2

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